Information architecture and why you need to understand it

‘Information architecture’ is really just a fancy term to describe how information online is organised.

When applied to websites, it refers to how information is organised to improve usability, as well as how things actually look online.

The way information is arranged and presented is a vital component in creating a website that works to boost sales. Yet it is something that is often overlooked, or left to the last minute.

Basically, a well-organised website can mean the difference between your potential customer or client:
  • Enjoying their experience on your site (and deciding to buy your product or service)
  • Leaving your site because they found it confusing and difficult to navigate.

So, if you need someone who’ll spend time working out the best way to structure your website so it’s user-friendly, call the Pink Rottweiler on +61 (0)409 609 903 or email me at

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