How important is a blog for my business?

This is a question I am often asked.

I always give the same answer: ‘Well, that really depends on the type of business’. Blogs work brilliantly for some businesses, especially law firms. However, for others, they do very little to increase goodwill or build brand loyalty.

I usually find that the main reasons blogs don’t work for a business or law firm is because they lack one or all of the following elements:

  • Clearly defined purpose
  • Quality content that helps customers or clients to solve a problem or is informative and interesting.

So, if you want help ensuring that your blog gets noticed, call me on +61 (0)409 609 903 or email me at to discuss how I can help you create a blog that ‘packs a punch’ for your business.

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