Are you a law firm that needs editorial assistance with its publications?

The idea behind Pink Rottweiler Editorial for law firms is that a lot of firms are finding that having a full-time publications team is too costly.

Why is this a problem?

While lawyers may be able to use a conventional legal language, they may not be so skilled at communicating with an audience that isn’t legally trained.

Is this the case at your firm? What are the consequences?

There is no doubt that informative publications can help firms attract new clients. However, it is also important that they are well-written. After all, an article can tell a client quite a bit about a lawyer’s communication skills.

Let’s be honest – most of the time, if the writing of articles intended to market your firm is left entirely to lawyers, the articles will tend to be more like advices, rather than punchy, appealing updates.

In short, your firm’s publications may not be working as effectively as they could be to attract new clients.

The good news

So, now law firms can hire Pink Rottweiler Copywriting on a freelance basis to help ensure that their publications demonstrate the skills of their legal practitioners but are also client-friendly.

We can help with:

  • Brochures
  • Seminar papers
  • Direct mail
  • Newsletters for clients
  • Articles for legal or trade publications
  • Website copy
  • Blog articles
  • Tenders
  • Capability statements.

The team

The other exciting news is that Sarina Rowell has joined the Pink Rottweiler team.

Sarina has a law degree from UNSW and worked for many years as a senior editor at Pan Macmillan. More recently, she spent five years working in publications at a global firm in Melbourne. In short, Sarina is the perfect person to ensure your law firm’s publications hit their mark.

So, if you need some editorial assistance with the copy that will promote your law firm, call the Pink Rottweiler on + 61 (0)409 609 903 or email me at

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