How can Pink Rottweiler Copywriting help your law firm or business?

Pink Rottweiler Copywriting is a bespoke SEO copywriting service based on the Sunshine Coast. However, most of my clients are located in Brisbane, Sydney and Melbourne.

Since I have a legal background, I specialise in SEO copywriting for professional service firms, especially law firms, that will not only rank on Google but help push your clients through the sales-conversion funnel.

My law firm clients say they like working with me because they don’t have to explain legal concepts, and I’m not trapped by the dry legal way of writing that most lawyers cling to, even when they aren’t drafting advices or contracts. At the same time, I’m never cheap or nasty. In short, I am the perfect bridge between lawyers and their prospective clients because I write high-quality copy designed to be read by humans.

And I’m not just a legal copywriter. I also help other clients working in professional services, as well as in the higher education and not-for-profit sectors, with their copy.

Call me now on +61 (0)409 609 903 to have a no-obligation chat about how I can both improve your ranking on Google and help sell your product or service.

What my clients say about working with me?

'Genevieve would be a brilliant asset to any professional service firm. She talks the lingo and knows how to deal with the personalities, but most important, she makes complex content simple, fresh, engaging and Google-friendly. She’s tenacious and incredibly responsive. I can give her a problem and know she will sort it, and at the end of the process, we’ll have happy partners and an end result we’re all delighted with.'

Karyn Lowe, Business Development and Marketing Manager, Barry.Nilsson.

‘Over the years, I have had many professional bios drafted for me, most following a well-trodden path. When Genevieve talked to me, I had a good feeling because she seemed genuinely interested in my career and story. She was also keen to understand how I worked with clients. When I read the bio she drafted, I was really pleased. For the first time, I felt I finally had a bio that captured me both as a lawyer and a person.’

Freeda Stevenson, Partner, Barry.Nilsson. Lawyers

‘Gracias Genevieve. Thanks to you we’ve ended up with a product that I like and which differentiates us. It’s also been fun – and that’s always been fundamental to me.’

Clive Nichol, Partner, Barry.Nilsson. Lawyers

‘We initially hired Genevieve to write the copy for our website. Our legal team is very busy and we simply don’t have time. At the same time, I find it challenging working with marketing people who don’t understand either the law or lawyers. I immediately felt comfortable with Genevieve because she is a lawyer. She took the time to understand what we’re about as a firm. I was also pleased with how she captured the personality of BSL in the copy for the website. More recently, we’ve been working with her to help us develop a digital marketing strategy for the firm. I appreciate both her understanding of the law and lawyers, as well as her willingness to share her ideas. I always feel that she wants to achieve the best possible result for our firm.’

Kenneth Stanton, Partner, Barraket Stanton Lawyers

‘We retained Genevieve to help us with our copy for Monardo Legal. I was conscious that the formal way we use language as lawyers wasn’t appropriate for our website so I wanted to use a copywriter. I selected Genevieve because she has a legal background and I liked her ideas for the copy. I was very pleased with the result. Not only did she capture the essence of our firm but she drafted the kind of copy that provides good, basic information for clients but performs well from a SEO perspective.’

Vince Monardo, Principal, Monardo Legal

‘The Pink Rottie assisted us to convert a raft of ideas and an intent to differentiate in the ocean of professional services, into a very organized website. Rottweiler characteristics of dogged persistence, combined with her organization, sharp, SEO oriented wordsmithing and a KISS principle ethic delivered a fine, logical and readable result. 2 am lightbulb moments and a willingness to consider random and diverse options were all part of the service. We also valued her patience and commitment to the end goal – quite challenging in small business as core business realities and challenges compete with the more esoteric demands of developing a web presence.’

Jane Hall, David Clout & Associates

‘Genevieve took all my basic information and efficiently created an outstanding, user friendly, workable website. She sourced great images and used clear, accessible language for my intended clients. I get a high rate of inquiry and visitors to my site are always very complimentary - what more could I ask for!’

Bina Brown, Third Age Matters

Call Now