Why you need Pink Rottweiler Copywriting
Copywriting is a bit like fishing.
The words you use (whether in print or on your website) are bait – their quality plays a big role in determining whether you actually catch a fish. In short, if your bait isn’t tasty, you won’t even get a nibble … and you can forget luring customers through that all-important ‘sales conversion funnel’.
When you imagine that your competitors are out there fishing for customers just like you are, you need to ask one key question:
How is a potential customer or client going to decide whether to approach you or your competitor?
Your website or brochure may look great, but if the words don’t explain exactly why your products or services are better than those offered by a competitor, then a potential customer or client may decide to go elsewhere.
This is why you should consider hiring a copywriter if you are serious about boosting sales.
A copywriter can help you come up with the clever words you need to communicate what is special about your product to your customers or clients. In advertising land, they call it the ‘unique selling point’ (USP) or ‘point of difference’ (POD).
My strength as a copywriter is my ability to:
- Research and analyse your business.
- Identify your USP or POD.
- Write smart print or web copy that not only shows off your POD but also connects you to customers and clients who are looking for the product or service you sell.